Possible Strategies Of Tata Capital For Targeting Small Towns For Business Growth

Possible Strategies Of Tata Capital For Targeting Small Towns For Business Growth


Do you want to uncover the secrets behind the Tata Group’s remarkable brand recognition and reputation? As one of India’s oldest and largest industrial groups, the Tata Group has established a strong brand image and consumer trust. Our blog aims to comprehensively analyse the  strategy of Tata Capital for targeting small towns for business growth. So, read our blog as we delve deeper into the Tata Group’s marketing approach for small-town business growth and gain a better understanding of Tata Capital’s unlisted share.

A Business Overview Of Well-Established Tata Capital

Tata Group is active in over 100 countries and committed to enhancing the quality of life of communities worldwide. They prioritise trust-based leadership to create long-term value for stakeholders. As the main investment holding company and promoter of Tata Companies, their philanthropic trusts hold a significant 66% of their equity share capital. These trusts support causes such as education, health, livelihood generation, art, and culture.

Moreover, Tata Companies had a successful fiscal year in 2021-22. Together, they made an impressive revenue of $128 billion (INR 9.6 trillion) and employed over 935,000 people. Although each enterprise operates independently with its board of directors, also they have 29 Tata enterprises listed publicly. As of March 31, 2022, their combined market capital was $311 billion (INR 23.6 trillion). 

Strategies Of Tata Capital For Small Towns For Business Growth

Tata Capital Ltd aims to expand its customer base by targeting new small towns. The company plans to leverage digital tools to accelerate transaction and decision-making, meeting the needs of rural populations. Additionally, Tata Capital intends to participate in government initiatives to streamline its services and may even collaborate with third-party providers to achieve goals. Now, let’s understand  Tata Capital’s strategies for business growth:

Digital Penetration 

Tata Capital is planning to establish a connection with customers residing in small towns by utilising advanced digital technology. This approach will allow them to bypass the constraints of physical branches, enabling residents to easily access a wide variety of financial products and services through mobile applications and online platforms. By leveraging the power of technology, customers will enjoy the convenience of availing these services from the comfort of their own homes.

Partnership With Local Businesses 

Tata Capital plans to collaborate with local businesses and associations to understand market dynamics and customer preferences better. This, in turn, enables the company to co-create innovative solutions that cater to the unique needs of small-town customers. Such partnerships facilitate the development of effective strategies for providing better financial products and services to these customers.

Affordable Housing Finance 

Tata Capital has planned to develop customised home loan options to meet the unique needs of small-town residents. These financial solutions are designed to help individuals achieve their dream of homeownership, particularly in the current climate of increasing housing demands. Tata Capital is dedicated to offering affordable and accessible home loan choices that empower small-town dwellers to realise their aspirations of owning a home.

Future Plans Of Tata Capital 

Tata Capital has established itself as a prominent figure in the financial industry, boasting a loyal customer base of 25 Lakh individuals. The company, however, needs to be more content with its current position and is constantly seeking to expand its business. In a move that could solidify its market presence, Tata Capital plans to launch an IPO worth around Rs. 20,000 Cr. This strategic shift would allow the company to provide investors with high return-on-investment opportunities while increasing its market reach. Although the company has not officially announced this move, it is a promising development for potential investors.

Invest In Tata Capital Unlisted Share For Long-Term Success

Tata Capital has achieved significant growth in the financial year 2022-23, with a consolidated book size of 1,20,940 crore as of March 31, 2023, compared to 94,349 crore in the previous year. The company’s total income has also substantially increased, reaching 13,637 crore in FY 2022-23 from 10,311 crore in FY 2021-22, representing a growth of approximately 32%. 

This total income comprised Rs 12,100 crores from financing activities, Rs 1,127 crores from investment income, and Rs 410 crores from other income, compared to Rs 9,286 crores, Rs 630 crores, and Rs 395 crores, respectively, in the previous year. These impressive figures demonstrate Tata Capital’s strong performance and position in the market. 

Bottom Line 

Investing in Tata Capital unlisted shares can be highly beneficial for long-term success. But it depends on your choices regarding the company and intermediary. Tata Capital Wealth is a reliable option that you can consider for purchasing unlisted shares. 

Now, you may have a question about where you can buy unlisted shares in India. Well, the answer is Stockify, one the most trusted and  efficient stock trading  platforms. It has expertise in acquiring unlisted shares of pre-IPO companies in India. By partnering with them, you can diversify your investment portfolio and take advantage of this remarkable opportunity to earn substantial returns. So, why wait? Sign up for Stockify today and witness the power of a profitable investment.